At Penny Bait, we've been passionate about fishing for over 40 years. Our founder, Penny, started the business out of his love for the sport and desire to share it with others. Since then, we've been dedicated to providing high-quality gear and expert advice to fellow fishing enthusiasts.

 PENNY BAIT 1984 - 2024 40th AnniversaryThe Story o

At Penny Bait, we've been passionate about fishing for over 40 years. Our founder, Penny, started the business out of his love for the sport and desire to share it with others. Since then, we've been dedicated to providing high-quality gear and expert advice to fellow fishing enthusiasts.

 PENNY BAIT 1984 - 2024 40th AnniversaryThe Story of Penny Rod and BaitNorthern California's Oldest Operating Bait and Tackle StoreSince its founding in 1984, Penny Rod and Bait has become a cherished institution for fishing enthusiasts in Northern California. Established by hardworking immigrants, Mr. Penny and his family turned their passion for fishing into a thriving business that continues to serve the community to this day.Founding and VisionMr. Penny, a dedicated fisherman and entrepreneur, arrived in the United States with a vision of creating a space where local anglers could find quality supplies and expert advice. Starting with modest means, he and his family opened the doors of Penny Rod and Bait, offering a carefully selected range of bait, tackle, and fishing gear. Their commitment to hard work and exceptional customer service quickly distinguished them from other stores in the area.A Family TraditionFrom the beginning, Penny Rod and Bait has been a family-run business. Mr. Penny’s children grew up in the store, learning the ins and outs of the trade alongside their father. This family bond has created a warm and welcoming atmosphere that attracts both seasoned fishermen and newcomers alike. The family’s deep-rooted knowledge of local fishing spots and techniques fosters a sense of community, encouraging customers to share their experiences and tips.Community EngagementOver the years, Penny Rod and Bait has grown into more than just a retail store—it is a hub for local anglers. The Penny family regularly organizes fishing workshops, tournaments, and community events to promote sustainable fishing practices and conservation efforts. These initiatives not only educate the public but also strengthen connections within the local fishing community.Unique OfferingsWhat sets Penny Rod and Bait apart is its distinctive blend of products and services tailored to the needs of Northern California fishermen. The store carries a wide variety of live bait, custom rods, and fishing tackle, ensuring that every angler, from novice to expert, can find exactly what they need. The knowledgeable staff, often comprised of family members, are always available to provide personalized recommendations and insights into the best fishing practices for the region.Legacy and ImpactAs the oldest operating bait and tackle store in the area, Penny Rod and Bait holds a special place in the hearts of many. Anglers from across Northern California regard it as a must-visit destination, not only for its extensive selection but also for the sense of community it fosters. The Penny family’s dedication to their craft and their customers has ensured that the store remains a vital part of the fishing landscape.ConclusionToday, Penny Rod and Bait stands as a testament to the hard work and perseverance of Mr. Penny and his family. Their commitment to quality, community, and the sport of fishing continues to inspire generations of anglers. As they look to the future, the Penny family remains dedicated to providing exceptional service and preserving the joy of fishing for years to come.